For people who voluntarily work in an industry where the rules change without warning, the documentation is vague on purpose, and 'it depends' is a valid answer. Welcome.
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No content for content's sake. Promise.
Google reads shipping and returns from five sources: product feed, API, Merchant Center or Search Console settings, product markup, and Organisation schema. The precedence order, and a decision tree for which to use.
Google now wraps results in google.com/goto redirects, hiding the real URL from the status bar and Copy link address. What changed, and how to get it back.
Preferred Sources, Search Profiles, Subscription Linking and Favourite Brands are one loyalty layer sitting on top of ranking. What it means for ecommerce brands, and what to deploy now.
Analysis of 9,718 organic results across 293 fashion keywords. Mobile serves 92% more image thumbnails than desktop. Which intents, modifiers, and categories get visual treatment.
18+ years leading search programmes for enterprise and global businesses. I specialise in the parts of SEO that are hard to fake and harder to fix: technical architecture, structured data, and international implementations. Currently leading enterprise engagements at Intrepid Digital.