magstags

SEO & E-commerce Toolkit

Technical SEO, structured data, and AI-driven commerce.

For people who voluntarily work in an industry where the rules change without warning, the documentation is vague on purpose, and 'it depends' is a valid answer. Welcome.

Browse the toolkit Read the notes

I need to…

Fix hreflang Validate product schema Write a GSC regex
By Mags Sikora · Senior SEO Consultant
Worked with
AutoTrader Avis Bookatable dnata travel group Emirates Holidays Expedia Netflights New Look Travelbag + 50 more

01 · Toolkit

What are you working on?

3 tools
Structured data Generate or inspect schema. Schema generators Visualizer Comparison
1 tool
Merchant Center Audit product feeds. GMC Feed Analyzer
1 tool
International SEO Build hreflang sets. Hreflang Generator
1 tool
Search Console Build RE2 regex filters. GSC Regex Builder
2 tools
SERP diagnostics Preview snippets, check favicons. SERP Previewer Favicon Validator
2 tools
Crawl controls Build robots.txt, inspect sitemaps. Robots.txt Generator Sitemap Analyzer
Also on Chrome: Schema Extractor and Goto URL Resolver View all SEO tools

02 · Notes

The bits the docs leave out.

Tests, edge cases and implementation notes worth writing down.

All notes
Recent
Browse by topic Structured dataEcommerceTechnical SEOInternationalAI searchResearch

03 · Chrome extensions

Two small tools, one click away.

Free · No tracking · Manifest V3 · Chrome, Edge, Brave, Arc

Schema Extractor

JSON-LD, Microdata and RDFa from any page, one click on the toolbar.

For SEOs who know valid ≠ correct.

{
  "@type": "Product",
  "name": "Midi Dress",
  "offers": { … },
  "aggregateRating": { … }
}
Read more

Goto URL Resolver

Get the real URL back from google.com/goto. Export as URLs, Markdown or CSV.

For anyone who has pasted a Google redirect into a client deck and noticed too late.

google.com/goto?url=…
→ https://example.com/products/midi-dress
→ https://example.de/kleider/midikleid
Read more How /goto works
Portrait of Mags Sikora

04 · About

Mags Sikora.
Senior SEO Consultant.

18+ years leading search programmes for enterprise and global businesses. I specialise in the parts of SEO that are hard to fake and harder to fix: technical architecture, structured data, and international implementations. Currently leading enterprise engagements at Intrepid Digital.

6+ years and counting at
Intrepid Digital
Past brands
Expedia · New Look · Emirates
Always on
Notes, tools, occasional rants.
Writing & speaking
Mostly here. When time allows.
Work with me Read more