SEO & E-commerce Toolkit
Let the tools do
the boring part.
For people who voluntarily work in an industry where the rules change without warning, the documentation is vague on purpose, and 'it depends' is a valid answer. Welcome.
Free
Hreflang Generator
Generate correct bidirectional hreflang markup for multilingual sites.
Free
GSC Regex Builder
Build GSC regex filters without Googling the syntax.
Free
E-commerce Product Schema Generator
Generate valid JSON-LD for Product Snippets, Merchant Listings, and Product Variants. See exactly what Google will show.
Free
Robots.txt Generator
Build your robots.txt file visually. Add crawlers, allow/disallow rules, and sitemaps.
Paid
GMC Feed Analyzer
Catch feed errors before Google does.
Free
SERP Snippet Previewer
See your Google snippet before you publish.
External · Free trial
InvuAI
Find out if ChatGPT is talking about your brand.
External · $8
Send Like a Pro
A pro email signature in under 5 minutes.
Coming soon
More tools
Additional SEO and e-commerce tools in development.
Structured data: technically optional, practically essential, officially documented in a way that helps a solid few.
These guides skip the preamble. Which type to use, what each field actually does, and how to generate clean JSON-LD — without watching a Google I/O keynote to figure it out.
Overview
Product Schema Markup
Introduction to all three types of Product structured data and when to use each.
Read guide →
Type 1
Product Snippet Schema
Star ratings, reviews, pros/cons, and pricing in organic search. For any product page.
Read guide →
Type 2
Merchant Listing Schema
Shopping panel, Popular products, price drop alerts, and shipping info. For merchant pages.
Read guide →
Type 3
Product Variants Schema
Colour swatches and variant pricing in Google Shopping. Uses ProductGroup with hasVariant.
Read guide →