5 Reasons Why To Choose WordPress for a Professional Blog

Wordpress for pro bloggers

Illustration by Filip Zywica

If you are reading this post, you are probably just about to set up your own blog or a company website (yes, WordPress is pretty great for that too!). There are quite a few publishing platforms available out there. WordPress, Blogger, Typepad or Weebly.com and, no doubt, they will be all assuring you that they can help you make your blog outstanding.

Having a few years of experience in setting up blogs for my clients and knowing technical functionalities and limitations of some of the platforms, I can say without any hesitation that WordPress (WP) is the best solution for professional blogs or small companies’ sites currently available on the market.

Here are the 5 main reasons behind WordPress’ still growing popularity and why so many of successful bloggers choose the platform as they preferred publishing solution:

1. Flexibility

WordPress gives you 2 options to set up your site:

You can host your site at WordPress.com
and let WordPress handle the technical bits, however you won’t be able to add plugins, install custom themes or edit your HTML, OR

You can host a WordPress installation on your own server
I highly recommend the second method as this one gives you much more control- you will be able to edit your themes and install as many plugging as you wish. It also means that you own your content and your site can’t be closed for whatever reasons Worpdress.com might have!

2. Simplicity

WordPress has been designed for users without any technical background. It was built to make it possible for you to get online and get publishing, quickly. Previously mentioned WordPress.com solution can be set up literally in 3 minutes!

3. It’s free!

WordPress is completely, entirely free! It is licensed under the GPL, which means that you are free to use WordPress in any way you choose: install it, use it, modify it, and distribute it. If you decide to go for self-hosting solution, your only cost will be the monthly hosting fee.

4. Themes and Plugins

WordPress gained its popularity thanks to its simplicity, flexibility and no cost of run. It currently powers almost 20% of the web. Since its popularity continues to grow, WordPress gathers a large community of theme designers and plugin developers that want to be part of this incredible open-source movement. Thanks to that, we have an enormous amount of themes and plugins to choose from.

  • Themes Customisation

As default, WordPress installation comes with a few free themes (layouts) built by Automattic team (organisation behind WP). You can also browse among many other themes on WordPress.org and download it for free!

Those of you, who search for more professional looking site or customised solution, can visit ThemeForest.net, a directory of carefully selected premium themes from the best developers currently out there! You can buy beautifully designed themes from as little as 35 USD. Also, an ability to customise many of those themes makes your design possibilities limitless. Digital Purified has been also built on a theme bought through that site.

  • Enormous Amount of Plugins

After installing the theme, you might realize that you need some additional functionalities that are not currently available on your site. Have you heard that famous Steve Jobs’ catchphrase “There’s an app for that”? Well, you can easily change it to “there’s a plugin for that” when it comes to WordPress!

WordPress.org owns a plugin directory that can enormously extend your blog functionalities! You can choose anything from complex galleries, sophisticated sliders, through forums, social media widgets, calendars or forms and many others to make the most customised site!

5. The Best Platform for SEO

I am an SEO specialist therefore having a website which can be easily optimised towards Google or other search engines is crucial for me. It is actually the first thing I analyse when choosing publishing platforms for my clients. I can honestly say, that WordPress makes SEO so much easier!

If you are not an SEO professional yourself, I recommend you to watch this video of Matt Cutts from Google

http://www.mattcutts.com/blog/seo-for-bloggers/

where he recommends WordPress as one of the best bogging platforms! There are a few very good plugins that I usually advise to install in order to make your site more Google friendly, you can read more about it in this post:

The summary

In simple terms WordPress is the mother of all the platforms. It is most advanced solution yet runs on the most simplified interface. The fact that it currently powers one fifth of the entire web and is used by most successful bloggers, allows me to recommend it without any hesitation! If you are still not sure, just give it a go for a few days. I am sure you will enjoy the flow!

P.S. If you have any questions, or need some additional advise on choosing WP, please leave the comment below and I would be happy to help!

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Mags Sikora

I'm Mags, an SEO Consultant, London