Tonight, Google introduced another update or should I say a huge change in organic and even bigger in paid results?. Very soon, those living in the US will be able to share recommendations with everyone right on Google’s search results page as Google adds a small button next to the websites in organic results page and PPC ads. In order [...]

Today I came across interesting results whilst checking rankings for one of clients. I typed “matrimonio roma” in Google.it and one of the listings had quite unusual description as it contained a link (not a breadcrumb nor sitelinks etc)… When I inspected the element, the link looked like: http://www.google.it/url?url=http://it.wikipedia.org/wiki/Matrimonio%23Il_matrimonio_nella_Roma_antica&rct=j&q=matrimonio+roma&usg=AFQjCNGWA5FtpbOchaPTnmGieSsOFmSqgw&ei=0DD8S7PSFeGN4gayxbi7Ag&sa=X&oi=section_link&resnum=15&ct=legacy&ved=0CF4QygQ The question is, how this description has been generate/ created? I [...]