There were always controversies and different opinions about Search Engine optimisation, mostly amongst people who had no idea about SEO itself. However, I was completely surprised (not to say shocked) with an article that appeared in Belfast Magazine, just a few months ago. The article, with its “sophisticated” title, “Angelina Jolie, Britney and Beyonce nude, dirty tricks and the changing face of SEO”, says in its first paragraph that the mentioned celebrities have been victims of unscrupulous practitioners of the dark art known as search engine optimisation (SEO). Wow!
Unfortunately, Google also doesn’t help with this spreading opinion. When typing “SEO is” in Google you receive the following:
The question is, as there are so many people happy to see SEO as the “science of the past”, is SEO threatened?
After launching Google Instant on Friday which shows results for your search queries as soon as you begin typing them and even before you finish typing it, more speculations about the end of SEO appeared online. In the “previous” Google, we usually ran a search query then browsed through a page to find what we were looking for. With Google Instant, we are more likely to start tweaking our query on the fly, or to flip through the suggested results by simply hitting the arrow keys. This is a significant change as if your website ranks low in Google (let’s say at the bottom of the results page) your website more likely will not be visited by the searcher!!!
Steve Rubel, on his blog, said that this Google innovation will make SEO totally irrelevant! However, Matt Cutts says relax, the recent changes don’t mean SEO is dead as the best SEO practitioners recognize, and adapt when changes happen. So, maybe we are not all jobless yet, but Google Instant is definitely going to change the search engine optimisation landscape… and that only means more testing, information sharing, in other words – stuff we, SEO people, simply love;)