Tonight, Google introduced another update or should I say a huge change in organic and even bigger in paid results?. Very soon, those living in the US will be able to share recommendations with everyone right on Google’s search results page as Google adds a small button next to the websites in organic results page and PPC ads. In order to recommend something, all you have to do is click +1 on a website or ad you find useful. These +1’s will then start appearing in Google’s search results.
At the moment the feature will be seen only on Google.com, although Google has already announced on their Official Blog that this will be rolled out across other markets and will also start appearing across other Google products. If you live outside the US, you can also take part in the experiment by joining it on their +1 Experiment site.
Additionally, very soon, advertisers and website owners will be able to install the button on their site. The button is not available yet, but you can already apply for it here: https://services.google.com/fb/forms/plusonesignup/
So what are the reasons behind it? I could see at least two. By adding this button Google wants to promote the best quality and most useful websites/ blogs/ articles etc (so again it is all about the quality of the website’s content), as well as add another social aspect to their search result page.
In a perfect world, the more accurate content the more +1 it gets, but what about the spammers? Google thought about that too. Google will identify the most useful recommendation by analysing your contacts or even signals from Twitter to make sure that the recommendations are as much relevant as possible.
The question is will it work? We already have Facebook’s “like” button. Do we really need another one? Do you really want to see what your friends or colleagues like on your search result pages? Would I like the same hotel in Rome as my mum does?:) People are different, have different taste, they like different things. Therefore it could become pretty annoying at one point. I am absolutely not negative about this new feature as it will probably become a revolutionary asset in searches I am only not sure whether it will be a great solution for everyone/ every search.