Dear Google. An open letter.

Dear Google,

Hope you are well…

I am writing to offer an SEO Consultancy. Free of charge (this time only!)

As you know, when a website serves users from around the world with content translated or targeted to users in a certain region, the website should use rel=”alternate” hreflang=”x” attributes to help you-Google serve the correct language or regional URL in Search results.

Also, if the content has small regional variations with similar content in a single language, hreflang should also be used in this case. For example, you might have separate English-language content targeted to the US  and to GB, something like here:


When searching for how google works indexing crawling, I get these double results:

google works indexing crawling- double listing

Those pages are completely identical:

USA/ or en -international page:

Crawling and Indexing- US, International page

and UK page:

Crawling and Indexing- US, International page

This is not the best user experience. We really should think about the user first.

And where is hreflang?

USA/ or en international page:

USA page -head section

UK page:

UK page- head section


Naughty, naughty! Looks like someone has forgotten about the hreflang!

To learn more about hreflang, go to your article here:

This is very important as thi will really help you avoid duplication.

If you’re providing the same content to the same users on different URLs, you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately (this is not your case!). However, in addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers (this is your case here).

Please read more about it here:

If you still have problem, please contact me (or any other SEO consultant), we would be happy to help!



Mags Sikora

I'm Mags, an SEO Consultant, London