Social Media Break. New Cigarette Break or Cigarette itself?

I read a great article about Social Media Trends for 2010 recently. I must say it’s quite impressing how rapidly social networks grow (apparently Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month)…

Social Media Break -Time

Obviously, smart phones and iPhone made social networking even easier… Accroding to the mentioned article, in 2010 mobiles become a social media lifeline“With approximately 70 percent of organizations banning social networks and, simultaneously, sales of smartphones on the rise, it’s likely that employees will seek to feed their social media addictions on their mobile devices. What used to be cigarette breaks could turn into “social media breaks” as long as there is a clear signal and IT isn’t looking. As a result, we may see more and/or better mobile versions of our favourite social drug of choice.”

I also came across, very interesting study conducted by Retrevo. Among respondents under age 35, 39% of those who use Twitter said they check it more than 10 times a day. What is more, they (we??!!)  used social media in the car (over 35 – 9%, under 35 – 40%), at work (over 35 – 29%, under 35  – 64%) and after sex (over 35 – 8%,  under 35 – 36%) (!!!).  According other study (from Clearswift), 51 percent of office workers spend one or more hours a week using and accessing Web 2.0 sites when at work and 50 percent of office workers believe that employees should be entitled to access Web 2.0 Internet content from their work computer for personal reasons…

There is nothing like social media to make people feel connected. However, that feeling can some times overwhelm people. Social Media Addiction (SMA) is a real concern…

Image thanks to Flickr @Social Media Break Time.

Mags Sikora

I'm Mags, an SEO Consultant, London