The focus and attention we put into getting as many ‘dofollow’ links as possible causes us to forget about the importance of the ‘nofollow’ links. There are a few important reasons why we should still use the wrongly named ‘bad’ links.
WHERE, WHEN AND WHY NOFOLLOW LINKS WORK FOR YOU:
1. SOCIAL NETWORKING AND SOCIAL BOOKMARKING SITES – likes of Twitter, Linked In, Digg or Stumble- all of them have links with nofollow attribute yet those websites are on the top of popularity rankings.
By being there and using their tools, your blog, company or brand can:
- Raise Awareness & Build Social Connections
- Generate higher traffic
- Build up Brand Equity & Reputation
And all of that obviously equals higher Growth and Profits.
2. REPUTABLE NICHE BLOGS– share the knowledge and experience, create your online presence; get very high QUALITY traffic (that means low bounce rate traffic- their users already share the same interests).
3. LINK BUILDING SHOULD LOOK NATURAL– nofollow links are important because they look natural. If all your links are dofollow ones, it’s going to look like you were unnaturally seeking them out and remember that search engines like natural link building and it can be both dofollow and nofollow.
Well, there you have it, build naturally, on a daily basis from a nice, natural variety of sites…